About Us

I’ve built and led sales teams across some of the UK’s most recognised hospitality brands — from bars and restaurants for brands such as Novus Leisure and Mitchells & Butlers, competitive socialising venues such as Puttshack and Lane7, to private members’ clubs including Soho House. Across these roles, I’ve trained and coached hundreds of hospitality professionals to move beyond reactive bookings and take ownership of proactive revenue generation. Proactive Revenue Academy was created to formalise the systems, behaviours and leadership rhythms that consistently drive results in real hospitality environments.