PROGRAMMES
Our Programmes
A structured commercial system designed specifically for hospitality sales teams.
Proactive Revenue Academy delivers practical, hospitality-specific programmes that move teams from reactive booking cycles to predictable, proactive revenue performance.
Our programmes are structured across three levels — Foundations, Growth and Leadership — allowing businesses to build capability progressively and sustainably.
Foundations
Proactive Sales Fundamentals for Hospitality Teams
Most clients begin here.
The Foundations programme is designed to install proactive sales behaviours, outreach structure and pipeline discipline within frontline sales and events teams.
Designed for:
- Sales & events executives
- Junior to mid-level sales professionals
- Teams heavily reliant on inbound enquiries
What’s included:
- Proactive outreach frameworks tailored to hospitality
- Ideal client targeting and account mapping
- Structured follow-up and CRM discipline
- Objection handling without discounting
- Midweek targeting strategy
- Weekly execution rhythm guidance
Outcomes:
- Increased outbound activity
- Stronger pipeline visibility
- Improved midweek diary fill
- Greater sales confidence
- Reduced reliance on last-minute discounting
Investment: Foundations programmes start from £2,500 + VAT (Custom scope available depending on team size)
Growth
Proactive Sales Fundamentals for Hospitality Teams
Advanced Revenue Strategy & Account Development For teams who have installed foundations and are ready to deepen commercial performance. The Growth programme builds advanced strategic capability, focusing on revenue forecasting, account development and performance optimisation.
Designed for:
- Established sales teams
- Senior sales executives
- Teams seeking predictable pipeline growth
What’s included:
- Strategic account planning
- Advanced pipeline management
- Forecasting discipline and reporting
- Corporate and key account targeting
- Conversion optimisation frameworks
- Performance review structures
Outcomes:
- More predictable monthly pipeline flow
- Stronger corporate relationships
- Improved close rates
- Reduced reactive trading cycles
- Increased commercial confidence at senior level
Investment: Programmes typically start from £4,500 + VAT
(Dependent on scope and team size)
Leadership
Commercial Performance & Sales Leadership Development
Revenue performance is sustained by leadership behaviour. The Leadership programme is designed for sales managers, commercial directors and senior operators responsible for driving revenue accountability across teams.
Designed for:
- Sales managers
- Heads of sales
- Commercial directors
- Multi-site operators
What’s included:
- Leadership accountability frameworks
- Commercial rhythm and reporting structures
- Coaching techniques for performance improvement
- Revenue planning and strategy alignment
- Team behaviour reinforcement systems
- Ongoing commercial partnership support
Outcomes:
- Stronger leadership confidence
- Clear performance accountability
- Sustainable commercial culture
- Reduced reliance on reactive revenue spikes
- Long-term revenue stability
Investment: Leadership partnerships are scoped based on organisational needs.
How the level work together
One System. Three Levels.
Foundations installs proactive behaviours.
Growth deepens strategic revenue capability.
Leadership ensures long-term accountability and performance culture.
Most businesses begin with Foundations and progress as capability matures.
Not Sure Where to Start?
If you’re exploring how to move your hospitality sales team beyond reactive bookings and toward predictable revenue performance, we’d be happy to discuss your current structure and recommend the right starting point.